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At Norebo, we want future generations to be able to enjoy the wild fish and seafood we catch and process. We are committed to protecting our oceans by maintaining sustainable stocks, minimising our impact in the fishing process, working to manage thriving fisheries.

We’re proud that our three large fisheries, targeting six important fish species, have been certified to the MSC fishery standard

  • Barents Sea Cod, Haddock and Saithe fishery.
  • Russian Sea of Okhotsk Pollock fishery.
  • Western Bering Sea Pacific Cod and Pacific Halibut Longline fishery.
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MSC certification

MSC certification signifies coherent management and measures implementation for a responsible fishery. The MSC Fisheries Standard is used to assess if a fishery is well-managed and sustainable. The Standard reflects the most up-to-date understanding of internationally accepted fisheries science and management. The MSC Fisheries Standard has three core principles that every fishery must meet:

 

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  • Sustainable fish stocks. Fishing must be at a level that ensures it can continue indefinitely and the fish population can remain productive and healthy.
  • Minimising environmental impact. Fishing activity must be managed carefully so that other species and habitats within the ecosystem remain healthy.
  • Effective fisheries management. MSC certified fisheries must comply with relevant laws and be able to adapt to changing environmental circumstances.

The MSC certification process is totally transparent. In case when a company successfully completes the MSC certification process it receives a certificate showing the compliance of the company with a sustainable fishery standard or with the chain of custody standard. In order to monitor the compliance of a company with the stated conditions of MSC certification, the certified company is checked during the annual audit.

NORTHERN, RELIABLE, BOUNDLESS NORTHERN, RELIABLE, BOUNDLESS 

We know everything about our products. We have certified our traceability system in accordance with the Chain of Custody Standard (MSC). Everyone who buys our products can receive full information about the fish from catch to its delivery by providing the transport label.

The efficiency of our traceability system is ensured by a range of measures and technical solutions that include the system for registration of catches and fish processing on board the vessels as well as our internal databases for fishery products used by our fishing and trading companies. The databases enable tracking of products by the day and place of catch, place of storage and all operations related to delivery of products to our customers.

ALL OF OUR PRODUCTS ARE FULLY TRACEABLE FROM CATCH TO CUSTOMER

  • 01

    Step

    Our fishermen catch the fish, process, freeze and assign a unique code to each product.
  • 02

    Step

    They record the code and related information about when, where, by whom and how the fish was caught.
  • 03

    Step

    At port, the catch is assigned a project number and a lot identity.
  • 04

    Step

    As the fish travels from ocean to plate, other parties in the supply chain add further relevant information.
  • 05

    Step

    Our customers receive their fish with codes on the packaging to ensure traceability.
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we want future generations to be able to enjoy the wild fish and seafood

Norebo initiates and participates in projects to protect marine environments and to minimise the negative impact of bottom trawling on the ecosystems. Norebo was part of the fishing industry group that won the Ocean Awards 2017 ‘Responsible Business’ category.
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