The Marine Stewardship Council (MSC) is an international non-profit organisation established in 1997 to address the problem of unsustainable fishing and safeguard seafood supplies for the future. MSC has developed a certification scheme based on its own standards for sustainable fishing and supply chain, providing traceability of fish from the catch to the final consumer.
The MSC blue label on NOREBO’s fishery products makes it easier for everyone to choose seafood certified to the MSC sustainable fishery standard.
The MSC runs the only certification and ecolabelling program for wild-capture fisheries consistent with United Nations best practice guidelines for ecolabelling and certification.
The MSC program has two standards:
1. The MSC Fisheries Standard is used to assess the sustainability of wild-capture fisheries.
There are three core principles that every fishery must meet:
Principle 1: Sustainable fish stocks.
Principle 2: minimizing environmental impact.
Principle 3: Effective management.
2. The MSC Chain of Custody Standard ensures traceability, meaning our ecolabel is only displayed on seafood from an MSC certified sustainable fishery.
There are five key principles that every company must meet to achieve certification:
Principle 1: Purchasing from a certified supplier.
Principle 2: Certified products are identifiable.
Principle 3: Certified products are segregated.
Principle 4: Traceable and volumes are recorded.
Principle 5: The organization has a management system
Assessments are carried out by third party conformity assessment bodies (sometimes referred to as a CABs or certification bodies). To ensure MSC’s complete independence from the certification process, a third-party organisation – Accreditation Services International (ASI) manages the accreditation of CABs to conduct MSC assessments.
In case of a successful MSC certification, MSC will issue a certificate for compliance with the MSC Fisheries Standard valid for 5 years or for compliance with MSC Chain of Custody Standard with a validity of 3 years. The compliance with the above standards is ensured by annual audits of the CAB.
1. Northeast Atlantic Cod, Haddock and Saithe Fishery in the Barents Sea and Norwegian Sea
The Northeast Atlantic cod and haddock are harvested by NOREBO’s fishing companies and this fishery was initially certified to MSC Fisheries Standard on 24th of December 2010. The fishery client under this MSC certification is Norebo Overseas acting as NOREBO’s trading structure outside Russia. Our MSC certification of cod and haddock was the first successful certification of wild white fish fishery in Russia.
This fishery was recertified to MSC Fisheries Standard on 20th of 2016 and now it covers cod, haddock and saithe.
More information about MSC certification of this fishery is available at WSC website in «Barents Sea cod, haddock and saithe».
2. Russian Sea of Okhotsk Pollock Fishery
Russian walleye pollock in the Sea of Okhotsk is harvested by NOREBO’s fishing companies based in Russian Far East this fishery was certified to MSC Fisheries Standard on 24th of September 2013. The fishery client under this MSC certification is the Pollock Catchers’ Association (PCA) and NOREBO’s fishing companies catching walleye pollock are members of the PCA.
MSC certification covers walleye pollock fishery by PCA members in three of four subzones of the Sea of Okhotsk: North Sea of Okhotsk subzone, West Kamchatka subzone and Kamchatka Kuril subzone.
The fishery was recertified to MSC Fishery Standard on the 28th of August 2018.
More information about MSC certification of this fishery is available at WSC website in «Russia Sea of Okhotsk pollock».
3. Russian Pacific Cod and Halibut Long-Line Fishery
On the 26th of April 2016, the Long-Line Fishery Association and Marine Certification signed the agreement for pre-assessment of Russian Pacific cod and halibut long-line fishery in the West Bering Sea zone to MSC Fisheries Standard.
In three years, the Long-Line Fishery Association in cooperation with Sustainable Fisheries Partnership has been implementing a fishery improvement project. As the outcomes of this project, the long-liners of this association were equipped with streamers, the training to use this equipment was arranged in Primorye and Kamchantka for the crew-members and the work with scientific observers on the vessels was identified.
NOREBO’s YAMSy JSC operating long-liners in this region to catch Pacific cod and halibut is a member and a founder of the Long-Line Fishery Association.
After the pre-assessment of pacific cod and halibut fishery the Long-Line Fishery Association decided to start a full assessment under the MSC Fishery Standard. The full started in April 2018 and will be conducted by Russian certification assurance body Marine Certification. The successful certification to MSC standard is expected in June 2019.
More information about MSC certification of this fishery is available at WSC website in «Western Bering Sea Pacific cod and Pacific halibut longline».
Traceability means the ability to verify the history, location, or application of a food product though production, processing and distribution chain by means of documented recorded identification. Application of traceability to fisheries and further sales and distribution of fishery products shall ensure ability to track products from the point of catch of living marine resources to the point of sale to the end customer.
The efficiency of our traceability system is ensured by a range of measures and technical solutions that include the system for registration of catches and fish processing on board the vessels as required under Russian law (fishing logbook, processing logbook etc.) as well as NOREBO’s internal databases for fishery products used by our fishing and trading companies that enable tracking of products by the day and place of catch, place of storage and all operations related to delivery of products to our customers.
Besides, NOREBO’s internal quality control system based on daily sampling of the products is implemented on all fishing vessels.
For our fishery products, we also use packages with our unique design and labels with barcodes to track our products though the supply chain.
Our land-based processing factory in Murmansk region was certified to MSC Chain of Custody Standard on the 25th of August 2016. Our trading companies (Norebo Russia, Norebo Europe, Norebo Hong Kong and Norebo Asia) operating in Russia, Europe, Asia and North America are certified to MSC Chain of Custody Standard with ensures our full traceability from the fishing round to the point of sale to our customers.