Norebo restates its commitment to stronger Russian fisheries at 2018 China Fisheries and Seafood Expo

06 November 2018


Norebo’s founder Vitaly Orlov restates his commitment to stronger Russian fisheries at 2018 China Fisheries and Seafood Expo

Speaking on the eve of the 2018 China Fisheries and Seafood Expo in Qingdao, China, Vitaly Orlov, the owner of Norebo Holdings, restated his company’s unqualified commitment, as Russia’s most important fishing enterprise, to strengthening Norebo still further.

He said, “Norebo is represented here in Qingdao by Norebo Hong Kong Limited (Booth E3-0101) which is displaying the full range of products and services for which we are increasingly well-known, and well respected.”

“Since as long ago as 1997, we have demonstrated that by only using sustainable fisheries, by freezing our fish at sea, and by tracing every catch back to the vessel which caught it, we have been able to deliver responsible, added-value, products and services to our customers.  Of equal importance, and a matter of great personal pride is that we have at the same time demonstrated responsible stewardship of one of Russia’s most important strategic resources.”

“We now have 45 wholly-owned and affiliated medium and large fishing vessels operating under Russian flag from our bases in Murmansk and Kamchatka, making Norebo a market leader in the supply of whitefish.  In 2017, our vessels caught more than half a million tonnes of fish, making us one of the world’s biggest suppliers of sustainable, wild-caught fish.  We have also built a global supply chain across five continents, which serves many of the world’s most important markets.”

“Last year, Norebo ordered six new 80 metre whitefish freezer trawlers from the Severnaya Verf (Northern Shipyard) at St Petersburg, representing an investment of RUB 21 billion ($355 million), and earlier this year we announced that we are investing RUB 3 billion ($45 million) in a Far East shipping terminal in Kamchatka, in order to modernize the way in which fish is transported from the remote region to the European part of Russia and other markets.”

“Notwithstanding the attempted disruption and unsubstantiated demands, we have faced this year from third parties, we are absolutely determined to ensure that Norebo is able to compete on equal terms with any of the world’s leading seafood companies.”

“We intend to continue to invest both in vessels and in downstream production and logistics.  We are determined to create a strong global business of which Russia can be proud, and we are delighted to be able to present what we have to offer in this, one of the world’s most important market places.”